We have created a worldwide platform which we can all use to ask questions, raise standards and set an industry-wide example of what better looks like.
The global fashion industry is opaque, exploitative and environmentally damaging and desperately needs revolutionary change. Fashion Politics wants to ignite a revolution to radically change the way our clothes are sourced, produced and purchased. We believe transparency is the first step to transform the industry, and it starts with one simple question: who made my clothes?
Shift in Fashion
Join us by showing your clothing label and asking brands #whomademyclothes, to show that you care and demand better for the people who make our clothes.
We want brands to respond by showing us the people in their supply chain with the hashtag #imadeyourclothes. We want to see the faces and hear the stories from thousands of makers, farmers and producers, and see an increasing number of brands make their supply chains more transparent.
We no longer know who makes our clothes and we don’t know the true cost of the things we buy. The fashion supply chain is fractured and the producers have become faceless. This is costing lives. We believe that rebuilding the broken links across the whole supply chain, from farmer to consumer, is the only way to transform the entire industry. Fashion Revolution brings everyone together to make that happen.
Mission: We aim to unite the fashion industry and ignite a revolution to radically change the way our clothes are sourced, produced and purchased.
We believe that collaborating across the whole supply chain; from farmer to consumer; is the only way to transform the entire industry.
Fashion can bring everyone together to make that happen.
This is our focus for the next five years. We believe this simple question gets people thinking differently about what they wear. We need to know that as consumers, our questions, our voices, our shopping habits can have the power to help change things for the better.
Personalisation & Individualism
As individuals and within communities, we articulate our voices through what we wear, how we spend our money and the things that we make and do. As a designer, trained by a maestro, Katharine Hamnett, I gained a grounding that helped me to place fashion’s political role at the forefront of centre for sustainable fashion’s explorations in sustainability, its members creating new political dialogues through their work.
One of the centre’s five themes is to Be A Voice for Change and we have the opportunity to do this in fantastic ways. Thanks to crowdfunding community where questions can be asked and voices heard that represent the view of a current consumer. Is current fashion trends support sustainability? One such question is being raised there and elsewhere, #insideout, a means for students to come together as part of Fashion Revolution, through a simple fashion act, that can ask each one of us to reveal the inside story of our clothes on our bodies.
The discussion of fashion and durability must go much further however. Fashion, in many of its practices, has responded to an economic model based on cheap, consequence free growth through making, selling and discarding – one of the greatest successes of the built in obsolescence model for growth.
Reducing unsustainability through actions such as re-cycling and reducing washing temperatures are vital, but we must not get too distracted by them or pacify ourselves through them into thinking that this is enough. Fashion can shape as well as respond to culture and as we reflect back over the last 5 years of our work and set out our stall for the next half decade, our research takes us into areas and disciplines that go deep into the core of our nature and society.
We hope is that in the next five years we can mark a cultural shift towards Better Lives through fashion sustainability, origins, aesthetics and ethics.
Start Date: 19 July 2016
End Date: 30 November 2016