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Think Outside The Bottle

Clean water is essential for life, but most people in the developed world don't think much about the water they use for drinking, food preparation, and sanitation. In developing nations, however, the search for safe drinking water can be a daily crisis. Millions of people die each year, most of them children, from largely preventable diseases caused by a lack of access to clean water and proper sanitation.

The director of the Global Water Policy Project, Sandra Postel, said freshwater scarcity presents a growing problem. "It manifests itself in the depletion of groundwater, and the drying up of rivers and lakes upon which people depend for irrigation to grow their food," she said. "The intersection of water scarcity, food security, and a changing climate on top of it all raises a suite of water concerns that urgently need to be addressed." our consumer behavior is desperately needed to reduce the impact of climate change and pollution.

Much progress is possible 

But an estimated 880 million people still don't have regular access to clean water. "And we haven't made nearly as much progress on sanitation," Sandra Postel said. "Something like 2.7 billion people are without adequate sanitation, so that challenge still looms very large." Policymakers will struggle to lowe

r both numbers even as the planet's population rises by an expected three billion over the next 50 to 75 years.

Serious Challenges

About 5,000 children die each day due to preventable diarrheal diseases such as cholera and dysentery, which spread when people use contaminated water for drinking or cooking. A lack of water for personal hygiene leads to the spread of totally preventable ailments like trachoma, which has blinded some six million people.

Water woes also trap many low-income families in a cycle of poverty and poor education—and the poorest suffer most from lack of access to water. People who spend much of their time in ill health, caring for sick children, or laboriously collecting water at distances averaging 3.75 miles (6 kilometers) a day are denied educational and economic opportunities to better their lives.

Competition can be fierce for this precious commodity. Agriculture claims the lion's share of freshwater worldwide, soaking up some 70 percent, and industrial uses consume another 22 percent. Watersheds and aquifers don't respect political borders and nations don't always work together to share common resources—so water can be a frequent source of international conflict as well.

Day-by-day demand keeps growing, further draining water sources, from great rivers to underground aquifers. "We're going deeper into debt on our groundwater use," Postel said, "and that has very significant impacts for global water security. The rate of groundwater depletion has doubled since 1960."

Humanity's growing thirst also poses a major problem for aquatic ecosystems. "When we take water from rivers, floodplains, and watersheds, those ecosystems bear the brunt of water scarcity and begin to be degraded or disappear," she said. "And that also creates a cost to us, not just to nature, because we also depend upon those ecosystems."Wefill BagEARTHWefill BagLOVE

 Our Earth and eco-system is polluted enough with plastic waste, change in our behavior is desperately needed to reduce the impact of climate change. 

The Path to Solutions

The silver lining is that many opportunities exist to use the water we do have more productively. Change begins with more efficient management of water resources and sustainability in our consumption.

The United National General Assembly has recognized "the right to safe and clean drinking water and sanitation as a human right that is essential for the full enjoyment of life and all human rights." Making that right become a universal reality, and providing each person on the planet with affordable access to the 20 to 50 liters of daily water required to sustain life, is a clear goal for the decades ahead.

At Wefill Our business was founded on the following three core principles:

  • Each of us deserves easy access to clean, convenient
  • Drinking water should not be packaged in plastic bottles. This practice creates too much unnecessary waste; threatens our planet; and costs us far more than it should.
  • As world citizens, we're obligated to do whatever we can to reduce our carbon footprints and treat our environment with the utmost respect

In other words, we feel that “convenience” is a not a sound reason for polluting our planet with non-biodegradable plastic bottles.

And we believe that we have a better solution – Wefill 'On-The-Go' , without pollution to our Mother Earth.

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We Believe that:

Every human's basic need is water and ability to stay hydrated 

Our food and drinks should not be subject to packaging 

Water should not be packaged in single-use plastic bottles

Eliminating packaging and reducing waste is possible with support of the crowd

Sustainable Solutions are needed to drive change

Every person is capable of making a difference towards sustainability

Consumers should seeking for cheaper alternatives to plastic bottled water

Development of sustainable drinking solutions and access to drinking water is important to our society 


Thank you for supporting Wefill and joining us on a journey of sustainability and change. 


Project by
Crowd Velocity

United Kingdom

Campaign Location

London, GB

Funding Period

Start Date: 01 June 2016

End Date: 01 November 2016


CrowdFunding Profile

United Kingdom
@ 2012-2017 Crowd Velocity